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Work

Real problems, solved with AI

Selected projects, told plainly: what the business was up against, what we built, and what changed.

  1. The Scrubzone homepage: the headline 'Automated hand hygiene that hands can't get wrong' beside a product image of the Scrubzone unit in a splash of water.

    ScrubzoneAutomated hand hygiene · high-care facilities

    Scrubzone: a lost website rebuilt and live in under a day

    When Scrubzone's website went down ahead of investor and client meetings, XP Labs turned their content document into a complete, search-optimised static website, designed, written up and deployed in under a day.

    • AI-led website build
    • Design and look and feel
    • Content optimisation
    • On-page SEO
    Read the case study
  2. The Annelie Coetzee Consulting homepage: a Food Safety Management hero describing PRP, HACCP, BRCGS and ISO 22000 / FSSC 22000 training, under a navigation bar with the SAATCA and Exemplar Global logos.

    Annelie Coetzee ConsultingFood safety training, auditing and consulting

    Annelie Coetzee Consulting: a broken WordPress site rebuilt in under four hours

    When Annelie Coetzee Consulting's WordPress site stopped working and updates only made it worse, XP Labs used AI to rebuild the theme as a custom Elementor build on the existing dashboard, matching the original look, in under four hours.

    • AI-assisted WordPress recovery
    • Custom theme rebuild
    • Elementor development
    • Design continuity
    Read the case study
  3. The Ride of Passage homepage: a young man in a Ride of Passage T-shirt looking out over a beach, beside the headline 'Your journey. Your freedom.'

    Ride of PassageYouth lifestyle brand · K53 learner's licence app

    Ride of Passage: can a whole business be launched with AI alone?

    Ride of Passage is XP Labs' proof point: a complete business, from brand strategy and logo to website, content and a full K53 learner's licence app with backend, API and database, built with AI alone for under R10,000 in direct costs against a conventional estimate of more than R1.7 million.

    • Brand strategy and identity
    • Logo and corporate identity
    • Website design and development
    • Content and imagery
    Read the case study